roms.xyz - CRAZY OVER BIC Advertising — Integrated — Art Direction — Film

CRAZY OVER BIC – RØMS

Roms.xyz Spined HTML

CRAZY OVER BIC – RØMS showcase Reel awardsWell-nighshowcase Reel awardsWell-nigh     CRAZY OVER BIC     CRAZY OVER BIC   CRAZY OVERBIC — Umbrella Hotshop — 2013 CO-CREATION CAMPAIGN FOR BIC LIGHTERS CO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. MY ROLE:                              —  CONCEPT                                      —  CREATIVE STRATEGY                                     —  DIRECTION                                      —  UX DESIGN LEAD       MY ROLE:         —  CONCEPT                                  —  CREATIVE STRATEGY                                                               —  ART DIRECTION                       —  UI/UX DESIGN      MY ROLE:—  STRATEGY             —  CONCEPT—  UX DESIGN            —  ART DIRECTION         CAMPAIGN PRE-LAUNCH CO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  Before launching the campaign, we invited people to tell us what they were crazy about, and we surprised them by sending a souvenir box of goodies related to their obsession.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. + 100 CONSUMERS WERE SURPRISED!CO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  LAUNCH CAMPAIGNCO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  For the launch of the campaign, we then gave consumers the endangerment to be crazy well-nigh BIC lighters by permitting them to create their own designs on the BIC website. Ads ran wideness Youtube Masthead, Google Display, Facebook and sampling activations ran at 20 colleges of diamond and architecture.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. RESPONSIVE DRAWING BOARDRESPONSIVE DRAWING BOARDRESPONSIVE DRAWING BOARD + 35K DESIGNS WERE CREATED BY CONSUMERS+ 35K DESIGNS WERE CREATED BY CONSUMERS+ 35K DESIGNS WERE CREATED BY CONSUMERS+ 35K DESIGNS WERE CREATED BY CONSUMERS+ 35K DESIGNS WERE CREATED BY CONSUMERS Five artists still had one increasingly surprise. Their designs were produced and misogynist to buy in increasingly than 500 stores.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. WORK THAT WORKS — Increased consumer and potential consumer engagement with the BIC trademark and BIC Lighters through the social networking platform— Increased trademark sensation and trademark favourability through a new emotional link with BIC Lighters— Strengthened position in the category: no matter what your style, there's unchangingly a BIC (lighter) for you  + 35 thousand designs created by consumers 62 thousand likes on Facebook using Average time of interaction with the application: 5 minutes Reach of the campaign: 50 million views MORE PROJECTS Showcase IKEA SPRIDDBrand Content — Social Media — Art Direction CRAZY OVER BICAdvertising — Integrated — Art Direction — Film HEALTH COMES FIRSTAdvertising — Art Direction — Rich Media — Animation BLUE IS THE NEW BLACKVisual — 3D — Advertising — Art Direction SELFIEBOTAI — ROBOTIC — PROTOTYPE SAMSUNGDesign — Art Direction — Interactive FIT ACTIVATIONAdvertising — Activation — Art Direction — Film dART — by NumbersConcept — Data Visualisation — Art Direction — 3D NOIS POR NOISDesign — Art Direction — Interactive — Imagery COCA-COLA BRWebsite — Mention Let's have a cup of coffee?Let's have a cup of coffee?Let's have a cup of coffee? This is where good ideas - and conversations - begin.This is where good ideas - and conversations - begin.This is where good ideas- and conversations - begin. E-MAIL ME SOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  Instagram E-MAILhi@roms.xyzE-MAILhi@roms.xyzE-MAILhi@roms.xyzE-MAILhi@roms.xyz   © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes