roms.xyz - FIT ACTIVATION Advertising — Activation — Art Direction — Film

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FIT ACTIVATION – RØMS showcase Reel awardsWell-nighshowcase Reel awardsWell-nigh          CRAZY OVER BIC   CRAZY OVERBIC — Umbrella Hotshop — 2014 FIT. NOT SUPERWOMAN, BUT SUPER FREE! CO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  To connect with modern women, who are urgent themselves out by juggling work, childcare and managing households, FIT created a new movement for women: Not Superwoman, but Super Free! Encouraging women to have some well-deserved ‘me-time’.FIT’s SuperSelf-rulingmovement was aimed at helping women to take a little time out for themselves each day, promoted through a series of 4 films explaining the movement, whilst showcasing FIT’s new flavours and packaging.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. Campaign ActivationCO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  Production of a series of films explaining and amplifying the ‘Super Free’ movement and aligning it with the FIT trademark via social media.Production of a series of films explaining and amplifying the ‘Super Free’ movement and aligning it with the FIT trademark via social media.Production of a series of films explaining and amplifying the ‘Super Free’ movement and aligning it with the FIT trademark via social media.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. Launch CampaignCO-CREATION CAMPAIGN FOR BIC LIGHTERSCO-CREATION CAMPAIGN FOR BIC LIGHTERS  During March (which includes ‘Women’s Day’ in Brazil) we ran special self-ruling Romcom talkie screenings, whence with the FIT commercial and well-constructed with popcorn and sampling of the new FIT juice flavours.During March (which includes ‘Women’s Day’ in Brazil) we ran special self-ruling Romcom talkie screenings, whence with the FIT commercial and well-constructed with popcorn and sampling of the new FIT juice flavours.People go crazy over the strangest things. They freak out when they simply love something. You can be crazy well-nigh a movie. A favourite suit. Or a team. We tapped into the power of these obsessions to make consumers crazy well-nigh BIC lighters. MORE PROJECTS Showcase IKEA SPRIDDBrand Content — Social Media — Art Direction CRAZY OVER BICAdvertising — Integrated — Art Direction — Film HEALTH COMES FIRSTAdvertising — Art Direction — Rich Media — Animation BLUE IS THE NEW BLACKVisual — 3D — Advertising — Art Direction SELFIEBOTAI — ROBOTIC — PROTOTYPE SAMSUNGDesign — Art Direction — Interactive FIT ACTIVATIONAdvertising — Activation — Art Direction — Film dART — by NumbersConcept — Data Visualisation — Art Direction — 3D NOIS POR NOISDesign — Art Direction — Interactive — Imagery COCA-COLA BRWebsite — Mention Let's have a cup of coffee?Let's have a cup of coffee?Let's have a cup of coffee? This is where good ideas - and conversations - begin.This is where good ideas - and conversations - begin.This is where good ideas- and conversations - begin. E-MAIL ME SOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  InstagramSOCIAL MEDIALinkedin  —  Twitter  —  Instagram E-MAILhi@roms.xyzE-MAILhi@roms.xyzE-MAILhi@roms.xyzE-MAILhi@roms.xyz   © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes  © 2018 Rômulo Gomes